We all have noticed that Facebook, effectively optimizing its ads and the audience for its business users. Facebook is now already working on the Augmented Reality and successfully launching and tested its modules in different regions and products like messengers, live stories and for all that stuff, it appreciated for making the world more connected, for that Facebook is already getting enough data from its users all Facebook is doing now is just to make data more structured and meaningful.
Well, recently it has been observed that Facebook rolling ads on the basis of what you are feeling now. Like Facebook has different options, Feeling Sad, Happy, Loved, Down, Low, Fever etc. So what Facebook is now doing is showing its users the ads on the basis of their recent feelings.
If you are feeling sick Facebook is most probably showing you the ads related to your health. Likewise, if somebody is feeling low or down Facebook will keep showing some ads to keep him motivated.
Is that make sense? Yes obviously capturing your feelings and showing you ads that emotionally grabs your attention will be more powerful ever.
But it does not end up here, Facebook is also optimizing and collecting its cross platforms apps data like Chats from Whatsapp, Messengers, Page Managers, Instagram and in future will optimize the ads on the basis of your chat with your friends.
Like you are asking your friends to suggest you a Good Phone to Buy, Facebook will be more intelligent than your friend to show you full details of the Phone that you need to buy. And you just click and buy that product straight from the Facebook!
That’s Cool… and It’s happening around, Just wait and watch. And do not forget to share 😉